Home Sale Checklist

Selling Homes Using Every Available Marketing Resource

Selling homes is a process not every seller maximizes. While some sellers choose to go the FSBO route, others choose a realtor with hope of gaining maximum exposure and market visibility.

If you’re looking to sell your investment property or home, here is a sales checklist to ensure you’re using all available opportunities to market your property:

Realtors

• Are you using a good realtor?
• Sales Signs – Do you have a clear sign in front of your property with the appropriate realtor contact information and extras like “View”, “Just Listed”, or “Swimming Pool” stickers?
• Supporting Sales Sign – Is there a supporting sign at the end of your street pointing in the direction of your home for sale?
• Is there a Realtor’s Open House planned to show your space to other realtors?
• Will your realtor conduct a public open house?

• Is the home being marketed on the local MLS website?
• Is the home also viewable on the realtor’s website?
• Is the realtor sending out direct mail or flyers announcing the sale to surrounding areas?
• Is your flip or home mentioned in your local newspaper’s realty section, in the local real estate weekly, or in any applicable real estate magazines?
• Is your property for sale listed on supplemental and local real estate forums like craigslist.com?

• Price – Does the price accurately reflect the market comparables? Will it get people ‘in the door?’
• Copy – Is the copy used in your listing tantalizing, yet also provides all necessary details and information in an organized format?
• Features – Is there a specific features section?
• Pictures – A picture is worth a thousand words. Are there enough pictures to give an alluring impression of the space you’re trying to sell?
• Floor plans – Do you have a floor plan? If not, make one.  Buyers are increasingly dependent on floor plans to understand the property’s flow and the way each room works together.

• Curb Appeal – Does your home or condo have curb appeal? Is the outside view tasteful and clean?
• Staging – Is the inside put together in the most inviting and space-maximizing way? Is there unnecessary clutter? Could a minor change of paint transform your space?